Finally. 10 shades.
Wear what you want.
covrd makes silicone nipple covers that actually match your skin. 10 shades, all-day hold, reusable up to 30 times. Built for every body.
10 shades. Actually yours.
Cakes Body has 3 shades. Nippies has 5. Nobody has done 10.
The shade gap is real.
Every major brand offers 3–5 shades. They all look the same in the photos. They don't match your skin. The #1 complaint across Amazon reviews, Reddit, and TikTok — for years — is shades.
"I've tried every brand. They all look fine in photos but on my actual skin tone they're way too pale. Where are the brown shades?"
— Amazon review, Cakes Body — 1-star, 2025
"I love going braless but I can never find covers that actually match me. I end up wearing a bra because it's less obvious than the wrong shade."
— Reddit r/femalefashionadvice — 890 upvotes, 2024
"The shade gap is the whole business thesis. If you launch with 10 shades and actually match me, I will tell every person I know."
— TikTok comment thread on Cakes Body shade comparison video, 2025
Made to disappear. On every skin.
Medical-grade silicone. Matte finish. Invisible under sheer. Reusable 30 times.
10 skin-match shades
From alabaster to espresso. Find yours.
Reusable up to 30 times
Medical-grade silicone. Hand wash and reuse.
Invisible under sheer
Matte finish eliminates shine. No outlines.
Sweatproof & waterproof
Secure adhesive all day. Even in heat.
Skin-safe adhesive
Hypoallergenic. Dermatologist tested.
Travel case included
Keeps them clean between uses.
The playbook is proven. The shade gap isn't.
Cakes Body went from a $300K Shark Tank investment to $100M+ in revenue via TikTok organic. They did it with 3 shades. covrd enters the category they built — with 10.
The opportunity: 6–12 month window
Thrasio (Nippies parent) filed Chapter 11 in 2024. The #2 brand is weakened. Cakes Body has only 3 shades. Nobody has done 10. The window to own shade inclusivity is now.
The risk: timing is real
If Cakes Body (with SKIMS connection/resources) decides to expand shades, they'd close the gap. Moving in the next 3–6 months is the thesis. This window doesn't stay open forever.
Your shade exists now.
From $28/pair. Reusable up to 30 times.
Find Your ShadeFree US shipping on orders over $50.